Question 1

American designer ____________ masterfully handled visual contrasts in his work: playing red against green, organic shape against geometric shape, photographic tone against flat color, cut or torn edges against sharp forms, and the textural pattern of type against white margins. His collaborations with copywriter Bill Bernbach became a prototype for the now ubiquitous art/copy team.
Correct Answer: 	
Paul Rand 

Question 2
	
The Doyle Dane Bernbach advertising agency, which opened in 1949, revolutionized American advertising in several ways listed below. Which does NOT belong?
Correct Answer: 	
using celebrity testimonials

Question 3
	
____________ brought the sensibilities of the New York School to Los Angeles in 1950, frequently reducing his graphic designs to a single powerful dominant image reduced to a sign, often centered in the space. The simplicity and directness of his work allowed the viewer to interpret the content immediately. He also created numerous corporate-identity programs, including those for AT&T, the Girl Scouts, and United Airlines. 
Correct Answer: 	
Correct Saul Bass 

Question 4

George Lois pushed the limits of propriety in his designs for Esquire magazine. The April 1968 issue cover, for example, showed the boxer Muhammed Ali, a conscientious objector, ________.
Correct Answer: 	
as St. Sebastian 

Question 5

In contrast to the modernist European approach to design, the American approach in the mid-twentieth century was characterized by three of the following. Which does NOT belong?
Correct Answer: 	
structured

Question 6

Herb Lubalin experimented with the form and meaning of alphabetic characters in ________ such as Marriage and Mother and Child.
Correct Answer: 	
typograms

Question 7

Cipe Pineles, the art director for Glamour, Seventeen, and Mademoiselle magazines in the 1940s and 1950s, became the first woman ________.
Correct Answer: 	
admitted to membership in the New York Art Directors club

Question 8

Dugald Sturmer, the art director of Ramparts magazine, along with three of its editors, were almost indicted for conspiracy by the State of California in 1967 because of a magazine cover showing ________.
Correct Answer: 	
four hands holding burning copies of draft cards

Question 9
	
In 1953, ____________ was named the art director of McCalls magazine, and in 1958 was given a free hand to upgrade its graphics; an astounding visual approach developed. His philosophy that idea, copy, art, and typography should be inseparable in editorial design influenced both editorial and advertising graphics. 
Correct Answer: 	
Otto Storch

Question 10
	
________ had been the cultural and artistic center of the Western world in the late nineteenth and early twentieth centuries, but New York City assumed that role in the mid-twentieth century.
Correct Answer: 	
Paris